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Advice to Clients on L.A.C (Local Advertising Campaigns) This is a Chapter where we have tried to include relevant information about some of the most common concepts in Local Advertising like an One-Stop-page for most of your leafleting needs. Focus on this page and you will find tips on Leafleting, Experts Guide to Advertising, importance of finding a good printer and how to find one, common terms explained like paper formats, postcode system, maps and so on.For specific questions don’t hesitate to ask us, fill in the form at Contact Us page and LADS -3D will reply, usually within the same day.LADS-3D Ltd Leaflet Distribution 0800 77 10 145. Door-to-door delivery is the fastest and most effective way to reach the decision makers at home or at their place of work. The way a leaflet is designed is often neglected. With the technological advances today the easiest thing in the world is to design a leaflet, order thousands of printed copies and give the delivery to anyone. This ‘easiness’ often is the downfall of quite a few unsuccessful Local Advertising drops. Every individual or business trying to sell a product / service can’t reach his clients simply by giving them a piece of paper with some details on it. Your leaflet has to be attractive, informative and stand out from the crowd as much as possible. Initial steps we recommend before you embark on design and printing ________________________________________________________
Both sides of LADS-3D LTD A6 flyer, standard gloss, 350 gsm printed by solopress.co.uk.
When you start with the design remember to include and be precise about:
On a leaflet never forget to include:
Independent Guide on Local Advertising At this point we recommend that you read and take some advice from the book: “The Experts’ Guide to Leaflet Distribution” written by an experienced manager and planner who has worked at different levels in our industry. In this book you’ll be able to find directions, advice and how not to lose your way on endless research but focus on important things, like: -Choosing the right people to distribute. -Why should you leaflet. -How to keep the customers coming back. -Tracking trends and quantifying returns -Finding a good leaflet distributor. Clients to whom we recommend this valuable book report that it has helped them to maintain focus, solved quite few issues, questions that they previously had and also helped them save a great deal of time and money, simply ask for the link to be sent to you. All the essence of this is simple, do not try to do everything yourself. Do not set up yourself for failure and waste hard earned money. Prepare in advance!There is a great deal of difference on a campaign where one uses Microsoft templates (few people even print leaflets themselves) few lines, some information and dropped by yourself door to door in quantities of ‘00; with a professionally designed leaflet, done by professional printers and delivered by a good distributor in ‘000 or ’00 of ‘000. Clients will always understand that, the poor design and amateurish composition of the flyer will tell them straight away that this means ‘lack of professionalism’ and nothing spells failure faster on business than that mark. So, again, prepare in advance. Half hearted attempts rarely produce results in any venture, why should it be different in advertising? By going ‘PROFESSIONAL’ with a thorough campaign, you can:
When you know what to do then you can proceed with design and to keep close contact with a good printer. LADS-3D do not print leaflets maintaining total focus solely on distribution, but we urge caution on finding a good printer. A quick note about printing-related-issues, we can recommend a good printer based on your requirements. Modestly priced ones, cheap printers or exclusive ones, according to your needs. All our recommendations are based on experience of our previous customers.
Some advice for budding entrepreneurs is on financial matters.
As for banking we recommend Barclays Bank. Also most of our clients say that Barclays have the best packages, rates and offers for young businesses and are very helpful. What benefits you will have as a new business with BARCLAYS:
Design Advice and what to include on a leaflet * When designing a leaflet remember that you still have time to change things, so research is necessary: · Careful with design colours. · Black on white has worked for thousands of years, if unsure what to do, leave it that way. It is simple and can be read without distraction. · When adding colours 2-3 will be enough. Add few photos. More than this causes distraction and people will lose interest. · Make sure your Basic Message is clear, has prominence and is the first thing to be seen. i) include your service/ product separately ii) give the customer a good reason why it must chose you. iii) include a promotion, voucher or BOGOF offer, if possible. · Your number, address, business name, website and any contact will prove useful if it is displayed in both sides of the leaflet. · Try to separate yourself from your competition? Always include your USP. You have only two allies in your Local Advertising Campaign: The Printer The printer does this everyday and from experience knows what may work or not, what to include or leave out. See him as your partner, as his input can prove advantageous and make your success easier to achieve. The Distributor The distributor knows how door-to-door delivery works. He can tell you the areas needed, demographics and number of addresses, what format can work best and how to plan in advance for deliveries. Use them both, be persistent and their expertise can pay off, don’t hesitate to ask. There’s no one else that knows what to do and how to do it, better than your Printer and your Distributor! *This list is not comprehensive we give also advice on one-to-one basis, if asked and if we know more about the nature of your business, ideas and areas you want to target. Paper Formats Are based n the ISO paper size system, the height-to-width ratio of all pages is the square root of two (1.4142:1). In other words, the width and the height of a page relate to each other like the side and the diagonal of a square.
Formats are divided into A series, B series covers a wider range of paper sizes, C series - covers Envelopes. A standard printing paper is A4. Fold A4 in half and you have A5. Fold A5 in half and then you have A6 (postcard size) A4 folded twice = 1/3 of A4. This is called DL Format (110 x 220) A3 = A4 + A4, meaning 2 A4 pages joined sideways together. Format A0 has an area of one square meter Format A1 is A0 cut into two equal pieces A - size formats are used in magazines, letters, catalogues, directories, maps etc. A0, A1 - Poster, architectural plan. A2, A3 - Drawing, small poster, diagram A4, A5 - Leaflet, letter, map, book, invoice, flyer. A6 – B’s- Postcard, Book. C4, C5, C6 – Envelopes. (C4- Corresponds to A4 Paper unfolded, C5 = A5, C6 = A6) For any other questions regarding formats, ask your printer. --- We have advanced digital mapping systems, postcode maps that can accurately pinpoint areas you need to deliver in, based on Postcode at Street Level, Postcode boundaries at Area, District and Sector level. Our comprehensive data gives us the edge to assemble together a tailored solution that fits your business needs. What are postcodes?
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